Design is

Design is Good
Something if its design, is well built, well made, well done.

Design is Care For
You care when you design, when its well thought out.

Design is Hard
It shouldn’t be easy or underthought, you have to go all-the-way

Design is Not to Care About
When something it design you as a user or consumer don’t have to care about the small details, but enjoy the small pleasures of a well built product.